# How Strong Is Your Business Online?

A free, no-sign-up tool that shows an illustrative digital and marketing benchmark for businesses in a chosen category and size, optionally tailored by city and state. The interactive tool runs in the browser at https://www.aimodigital.com/benchmark/ — this Markdown version describes it.

> Benchmark figures are illustrative planning ranges, not assessments of any business.

## How it works

1. **Select your business** — Choose your category, size and — if you like — your city and state.
2. **Explore your benchmark** — See an illustrative digital and marketing benchmark for businesses like yours.
3. **Discover your opportunities** — Understand where businesses like yours can strengthen their digital presence.

## Business sizes

- **Small / Startup** — Early-stage businesses and local businesses building their first digital foundation (owner-led, single location).
- **Medium Business** — Growing businesses with an established customer base and a small team (growing team, steady demand).
- **Large Business** — Established businesses with multiple teams, branches or larger operations (multi-team, multi-branch).

## Business categories (29)

Real Estate, Dental Clinic, Medical Clinic, Restaurant, Cafe, Hotel, Salon, Beauty & Skincare, Gym / Fitness, Education, Electronics, Jewellery, Automobile, Interior Design, Construction, Retail Store, E-commerce, Fashion & Boutique, Home Services, Travel & Tourism, Wedding & Events, Bakery & Sweets, Coaches & Personal Brands, Diagnostics & Labs, Manufacturing / B2B, Solar Energy, Pet Care, Professional Services, Other.

Location is optional and only tailors the illustrative context — metro and tier-2 markets behave differently. With no location selected, the tool shows a national (India) planning context.

## Sample benchmarks (illustrative)

| Category | Size | Presence score | Top marketing channels | Illustrative investment | Key opportunities |
|---|---|---|---|---|---|
| Real Estate | Medium Business | 70 | WhatsApp 88%, Website 82%, Google Maps 80% | ₹75K – ₹3L / month | Paid Advertising, Content, Automation |
| Dental Clinic | Small / Startup | 47 | Google Maps 61%, WhatsApp 54%, Google 50% | ₹15K – ₹40K / month | Local SEO, WhatsApp, Reviews |
| Restaurant | Medium Business | 67 | Google Maps 92%, Instagram 88%, Facebook 70% | ₹35K – ₹1.2L / month | Local SEO, Social Media, Reviews |
| Home Services | Small / Startup | 43 | Google Maps 61%, WhatsApp 61%, Google 48% | ₹8K – ₹25K / month | Local SEO, Paid Advertising, Reviews |
| Jewellery | Large Business | 81 | Google Maps 97%, Instagram 97%, WhatsApp 95% | ₹4L – ₹30L / month | Social Media, Content, WhatsApp |
| Gym / Fitness | Small / Startup | 45 | Google Maps 59%, Instagram 58%, WhatsApp 54% | ₹10K – ₹30K / month | Social Media, Paid Advertising, Automation |

## Want a benchmark built around your business?

Book a free consultation (https://www.aimodigital.com/contact/). AIMO reviews your actual website, profiles and accounts — with your permission — and shares a clear, prioritised plan.

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Source: https://www.aimodigital.com/benchmark/ · Markdown versions of every page are listed in https://www.aimodigital.com/llms.txt · Content signals: search=yes, ai-input=yes, ai-train=no